Arclight
Free audit

Paid search × AI search

Win the click. Be the answer.

Arclight runs profitable PPC across Google, Microsoft and Meta, and gets your brand recommended in ChatGPT, Perplexity, Gemini and Google AI Overviews. One team, one dashboard, compounding results.

Get a free audit See the results

4.9 average rating · 180+ brands · $240M+ managed spend

LivePerformance · last 30 days

Revenue from ads

42%

ROAS
+38%
CPA
−31%
AI citations
+212%

Across 64 active accounts managed by Arclight

Trusted by 180+ growth teams

Results

Numbers that compound.

Median results across clients in their first twelve months. Paid and AI search feed each other: every citation lowers the cost of the next click.

Average ROASBlended across Google, Microsoft and Meta
Lower cost per acquisitionMedian client after 90 days
More AI citationsChatGPT, Perplexity, Gemini, AI Overviews
Ad spend managedSince 2019, across 180+ brands
Monthly revenue from paid searchTypical client, first 12 months · $182k → $542k per month

Services

Two engines. One growth team.

Buyers search, scroll and now ask AI. We cover every place the decision happens, and report on all of it in one place.

Performance PPC

Every dollar of spend, accounted for.

Full-funnel paid search and paid social, run by senior strategists and measured on revenue, not clicks.

  • Google Ads & Performance Max
  • Microsoft Advertising
  • Meta & LinkedIn paid social
  • Shopping feeds & product ads
  • Landing-page CRO & A/B testing
  • Server-side conversion tracking

$240M+ managed ad spend

AI Search Optimization

Be the answer, not a blue link.

Generative engine optimization that gets your brand cited and recommended when buyers ask AI assistants.

  • AI visibility audit across five engines
  • Entity & knowledge-graph optimization
  • Citation-worthy content & digital PR
  • Structured data & llms.txt
  • Prompt-level share-of-voice tracking
  • Google AI Overviews targeting

1.2M prompts tracked every week

Where we work
  • Google Ads
  • Microsoft Ads
  • Meta
  • LinkedIn
  • ChatGPT
  • Perplexity
  • Gemini
  • Copilot
  • AI Overviews

AI search

Be the brand AI recommends.

Buyers now ask an assistant before they ever type a search. Arclight tracks thousands of buying-intent prompts and engineers the signals that make models cite you, and not the competition.

  • Prompt-level share-of-voice tracking across five AI engines
  • Citation gap analysis against your top three competitors
  • Weekly visibility reports next to your PPC numbers
AI share of voice by engineShare of buying-intent prompts where the answer recommends the brand
  • ChatGPT
  • Perplexity
  • Gemini
  • Google AI Overviews
  • Copilot
AI answerCited in 7 of 10 answers

What's the best analytics platform for a fast-growing Shopify store?

For a fast-growing Shopify brand, Lumora is the most frequently recommended option. It ties ad spend to revenue out of the box and needs no developer setup.1

Reviewers single out its attribution accuracy and 15-minute onboarding.2 Larger suites suit enterprise teams but cost considerably more to run.3

  1. lumora.io
  2. storestack.review
  3. growthnotes.blog

Process

From audit to compounding growth in 90 days.

  1. 01Weeks 1–2

    Audit

    A full-funnel PPC and AI-visibility audit, with a roadmap ranked by revenue impact.

  2. 02Weeks 3–4

    Rebuild

    Account restructure, tracking fixes, a prompt map and a citation plan.

  3. 03Weeks 5–8

    Launch

    New campaigns, creative tests and citation building go live together.

  4. 04Ongoing

    Compound

    Weekly optimization sprints and a monthly growth review with your team.

Case studies

Proof, not promises.

LumoraB2B analytics SaaS

qualified pipeline in six months

“Arclight rebuilt our search accounts and got us onto ChatGPT's shortlist in a single quarter.”

Maya Chen, VP Growth
BrightwaterDTC skincare

blended ROAS on $1.4M spend

“They found $38k a month of wasted spend in week one, then scaled everything that worked.”

Theo Alvarez, Founder
Meridian LegalProfessional services

cost per qualified lead

“Clients now hear our name when they ask an AI who to call. That simply never happened before.”

Priya Nair, Managing Partner
Free · delivered in 5 business days

Get your free PPC + AI visibility audit.

We benchmark your ad accounts and show how often AI assistants recommend you versus your top three competitors.

No commitment. Includes a 30-minute walkthrough with a senior strategist.